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Navigating the crowded marketplace of promotional merchandise can feel overwhelming for any marketing manager.

A conference coordinator stands at the entrance of a bustling exhibition hall, easily directing attendees and fielding questions.

The morning of a major conference arrives, and the registration desk is a scene of organized chaos.

An event’s branding can fall apart with surprising speed. Imagine attendees arriving at a long-awaited conference only to be handed a generic, flimsy lanyard that does little to represent the quality of the speakers and venue.